Sprint needed a video to help support the launch of the new LG G3. The main goal was to communicate that the LG G3 is smart, simple and the best new device out there. The video needed to showcase an active lifestyle tone, but with an edge. We worked with our strategic partner Diesel Films and pitched them on following a “day in the life of” Ryan Lassi - a cultural marketing manager at a major energy drink company and music producer.
Ryan made perfect sense - not only was he the key demographic Sprint & LG were after, but his lifestyle mirrored the tone and feel we were seeking.
The video was embedded on the Sprint's site dedicated to the LG G3 - www.sprint.com/lgg3