Red Bull's corporate voicemail is an inbox of golden gems waiting to be heard - or in this case, animated. It all started when we were approached by Red Bull and given a bunch of voicemails to listen to. They wanted to showcase these extraordinary messages along with their natural style of engaging and starting conversations with these consumers. We pitched them using animated characters............TOLL-FREE TALES was born.
Every voicemail was drastically different and unique - our idea was to embrace this in the form of different characters, settings and props. Almost, as if, treating each voicemail from a singular point of view and not forcing every animation into a pre-defined visual container. Our rule was "there are no rules", as long as the character and animation brought the voicemail to life and did it justice.
To date, we've completed over 70 animations for Red Bull. With new content from passionate consumers being left on the corporate voicemail daily - We're hoping the series continues far, far into the future.
We created this Bong Smoking Bear (below) for the 2nd series of Toll-Free Tales. Not only is the voicemail pure magic, but our creative spin with the character design and animation has made this a heavy all-time favorite amongst everyone at Red Bull.
You know your Creative Director is a keeper when (top 3)
3. He's as fun to work with as the content he creates
2. Your co-worker with the celeb sidekicks asks for his autograph
1. The one-time project you hired him for becomes a 7-year series
Joe is - hands down - my favorite vendor to work with! He orchestrates these concepts that align perfectly with your vision; and then works his "magic" to take them beyond what you imagined. He's a conceptual virtuoso and master of nuances.
He also strikes a perfect balance of creative ingenuity and disciplined production management to keep timelines and budgets on track - all with impressive agility under tight deadlines and multiple rounds of revisions. A rare find!
I would love to get inside of Joe's mind to find out what's thinking. He always looks like he's brainstorming the next big idea, and have a blast doing it. If you've ever had a conversation with him or seen his finished work, it's probably true!
Nicole Singer - Red Bull North America